PHOTO: LinkTree in Instagram Bio - Mana Performance Therapy Screenshot This will allow several links to be displayed after a user clicks on the LinkTree URL, including your brand’s website and any websites referenced. Since you may not want to clutter your brand’s profile with links, consider using LinkTree in your bio. See link in bio for the complete study: The Complete Guide to sustainable urban farming.” In the post caption, you can simply say “Quote from Bob Adam’s study on sustainable farming. To steer clear of trouble, provide a link in your brand’s bio to the website. If you are using a quote in your Instagram content, and the source does not have an Instagram account to reference (which can be the case if the information originated on a website or online article), this may pose a problem. Quotes are useful for promoting marketing campaigns and generating brand awareness. There are a few approaches you can take to give credit should you post content that is inspired by a source outside your brand. The inability to share URLs in an actual post presents a bit of a citing problem when sharing content on Instagram. In the event that your brand wants to share content from a source that does not have a Facebook page, copy and paste the URL to link to the content piece from your post. PHOTO: Sharing CNTraveler Website Link on FacebookĬreating a Facebook post that incorporates content from an online journal, website, or a source on the web outside of Facebook? Give credit to the individual or organization that inspired your brand’s post by finding that company or creator’s Facebook page, tagging the Facebook account, and providing a link to the website. This can enable your brand to be visible to and connect with other like-minded users (and possible clients) who have also shared the post.
#HOW TO PROPERLY CITE SOURCES IN A SPEECH HOW TO#
This makes it clear who the source is, and how to find them based on the original URL.Ī potential benefit of sharing content this way is that the names of the users who in turn share that post are displayed on the page of origin. When sharing someone else's content directly from their own Facebook timeline to your brand’s timeline, you can give attribution by using the 'share' button. To avoid violating intellectual property rights, get familiar with the different approaches to citing sources on various social media platforms. Not only could a source accuse you of stealing intellectual property, but this misstep could also cost you the trust of your customers and clients should they realize that you’re taking credit for an idea or for information that is not your own.Īnd be copyright-conscious by understanding the rights creators have to their original photography, art, video, music, and literary works. When tapping into those sources, don’t forget to give them due credit.ĭon’t skip citing third-party content, such as an expert’s study or scientific article, as this could have legal ramifications. Social media has become a fundamental component to many marketing campaigns, including those that rely on outside sources for content.
Best Practices for Crediting Sources on Social Media: Conclusion Ready to examine the best approaches to take when crediting your sources, no matter what social media platform you’re using? Let’s dig in! This makes it tempting to just skip citing your source altogether.īefore you go that route, let’s look at how to properly cite sources by following basic (although not always obvious) social media etiquette. And although links to sources can be provided in the case of platforms such as Facebook and Twitter, not every brand is in the practice of crediting sources. When it comes to social media marketing, however, providing credit by citing sources isn’t as cut-and-dry (here’s looking at you Instagram). And g iving credit to these professionals by providing links from our brand’s website or email to their websites, studies, and articles isn’t difficult. Whether we’re using a quote from a medical journal or statistics from a recent industry study, it’s easy to assume that the cited experts will be flattered to receive publicity when we reference them in our marketing.
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